Abby Guthkelch

Trustee

Abby Guthkelch joined the Cumberland Lodge Board of Trustees in July 2024. As the Global Head of Executive & Nonprofit Solutions, Abby leads a global team in Meta’s Reality Labs division focused on connecting Meta’s partners, prospects, and customers to their vision for the world’s next computing platform.

Prior to joining Meta five-and-a-half years ago, Abby Guthkelch ran her own C-level consultancy firm helping organisations better connect their brands and products with their audiences across their channel ecosystems. She has also held a number of senior level Marketing & Communications roles both in-house and agency side – most recently as the Global Head of Social Media Engagement at HSBC bank, and Omnicom agency, Ketchum’s UK Head of Digital. Abby was ranked amongst the Top 25 marketing innovators and Top 100 global digital innovators in 2017.